When it comes to designing a sign for a business, there are quite a number of different factors that you want to consider. The location of the sign, its colors and what unique features you want to include, such as lighting are just some of the decisions. However, one feature that will have a dramatic effect on the design of the sign is the font. Learn what to focus on when making this decision.

One-Size-Fits-All Doesn't Exist

If you're new to the realm of signs, the first thing you want to understand is that there is no such thing as a one-size-fits-all font style. Sure, all fonts might serve the same purpose on a surface level, but the way they look has an important impact on the overall perception of a business. With a seemingly endless list of font styles, it's important to take your time and browse through the collection to see what the different types look like.

Brand Tone Is Important

When browsing through the collection of options, keep in mind that brand tone and font style go hand-in-hand. So, before you can even begin the process of selecting a font style for your new signage, you need to have a clear understanding of the type of message you want to send out about your brand.

For example, a personal shopper business might use script or cursive to display their name, as this font seems more personal, which speaks to the overall goal or message of the brand. On the other hand, a child's toy store might use a novelty font style as it is more playful. There really isn't a wrong or right, it's just about what's best for your business. 

Location Matters

When it comes to selecting fonts, the location of the sign also matters. Consider a sign right in front of a business and one located near the street, for example. For the sign located on the business, there aren't many limitations as people will be walking by at a slower pace and can take their time to read the sign.

However, for the sign on the road, it's all about making it easy to read. If drivers can't glance at the sign for a couple of seconds and read it, the sign isn't effective. So, for a street sign, it's best to stick with easy to read selections, such as Serif.

For more information, contact a business such as AdImage Signs and Advertising.